Course detail

Economics of Information Products

FIT-EIPAcad. year: 2020/2021

The course is focused on a description and modeling of the economical factors - trends, intellectual property, branch regulations and structure of the information field - determining success of the new information and communication products. An important part is microeconomics. Its basic principles and theoretical background are critical for an optimal ICT products management.

Language of instruction

Czech

Number of ECTS credits

5

Mode of study

Not applicable.

Guarantor

Ing. Šárka Květoňová, Ph.D.

Department

Department of Information Systems (UIFS)

Learning outcomes of the course unit

  • Ability to apply the basic economical principles into the present and constantly changing online economics.
  • Ability to define and formulate e-commerce as the specific market for good and identify the basic characteristic e-commerce domain.
  • Ability to identify the costs of production of information and market structure for information goods.
  • Understanding of customer strategies during the product selection.
  • Ability to apply the economical tools for the purpose of a critical appraisal the possibilities for pricing and versioning of information goods.
  • Ability to identify industrial branches and products usable as closed and positive feedback. Explanation of an impact of the standards on information products and technology.
  • Critical appraisal of the effects and impacts of the present and planned government measures for IS/IT domain.

Prerequisites

Not applicable.

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Not applicable.

Assesment methods and criteria linked to learning outcomes

The individual task (4 points).
The project (14 points).
PC labs (6 points).
A mid-term test (20 points).
A final exam (56 points).

Course curriculum

Not applicable.

Work placements

Not applicable.

Aims

The main goal of the course is an explanation of factors determining a success of ICT products in context of their modern usage. The principal domain is the use of standard microeconomic analyses in a very fast changing area of information products and infrastructure. Key aspects are: intellectual property and copyright, branch regulations, and structure of information sectors.

Specification of controlled education, way of implementation and compensation for absences

A mid-term test, individual task, presentation of the project, a final exam. The minimal number of points which can be obtained from the final exam is 20. Otherwise, no points will be assigned to the student.
The attandance in PC labs is awarded points. A possibility of  a substitute is by an individual task.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

Not applicable.

Recommended literature

Kolektiv autorů: Online marketing. 1. vydání Praha: Computer Press, 2014. ISBN: 978-0-251-41557.
MALLYA, T.: Základy strategického řízení a rozhodování. 1. vydání. Praha: Grada Publishing a.s., 2007. ISBN: 80-24719-11-8.
ZUZÁK, R.: Strategické řízení podniku. 1. vydání. Praha: Grada Publishing a.s., 2011. ISBN 978-80-247-4008-9.
MALÝ, Josef. Oceňování průmyslového vlastnictví: nové přístupy. 1. vydání. Praha: C. H. Beck, 2007. 182 s. ISBN 978-80-7179-464-6.
B. Salanie. The Economics of Contracts. 2005. 978-026219525
C. Shapiro and Varian, H. (1999), Information Rules - A  Strategic Guide to the Network   Economy, Harvard Business School Press, Boston, Massachusetts.
Downes, Larry - Mui, Chunka (1998): Unleashing the Killer App: Digital Strategies for Market Dominance
COURCOUBETIS, C., Weber, R.: Pricing Communication Networks: Economics, Technology and Modelling. Wiley,2003. ISBN: 978-0-470-85130.
FOTR, J., HÁJEK, S. a kol.: Tvorba strategie a strategické plánování. 1. vydání. Praha: Grada Publishing a.s., 2012. ISBN 978-80-247-3985-4.
Johns, A.: Pirátství - Boje o duševní vlastnictví od Gutenberga po Gatese. 1. vydání Brno: Host, 2014. ISBN 978-80-7294-711-9.
JANOUCH, V.: Internetový marketing. 1. vydání Praha: Computer Press, 2010. ISBN 978-80-251-2795-7.
Macho-Stadler And J. D. Perez-Castrillo. An Introduction to the Economics of Information: Incentives and Contracts. 2001. 0-19-924325-5
P. Bolton, M. Dewatripont. Contract Theory. 2005. 978-026202576
J. Laffont And D. Martimort. The Theory of Incentives: The Principal-Agent Model. 2002. 978-069109184
Veber, Jaromír a kol.(2000): Management: Základy, prosperita, globalizace.
Varian, Hal R. (1998): Markets for Information Goods.
Fiala, P.: Síťová ekonomika. 1. vydání Praha: Professional Publishing,  2008.ISBN 80-86946-69-6.
HANNA, Nessim; DODGE, Robert. Pricing: Zásady a postupy tvorby cen. 1. vydání. Praha: Management Press, 1997. 203 s. ISBN 80-85943-34-4.

Classification of course in study plans

  • Programme IT-MSC-2 Master's

    branch MBI , 0 year of study, winter semester, elective
    branch MBS , 0 year of study, winter semester, elective
    branch MMI , 2 year of study, winter semester, compulsory
    branch MMM , 0 year of study, winter semester, elective
    branch MPV , 0 year of study, winter semester, elective
    branch MSK , 0 year of study, winter semester, elective

  • Programme MITAI Master's

    specialization NISY , 0 year of study, winter semester, elective
    specialization NADE , 0 year of study, winter semester, elective
    specialization NBIO , 0 year of study, winter semester, elective
    specialization NCPS , 0 year of study, winter semester, elective
    specialization NEMB , 0 year of study, winter semester, elective
    specialization NHPC , 0 year of study, winter semester, elective
    specialization NGRI , 0 year of study, winter semester, elective
    specialization NIDE , 0 year of study, winter semester, elective
    specialization NISD , 0 year of study, winter semester, elective
    specialization NMAL , 0 year of study, winter semester, elective
    specialization NMAT , 0 year of study, winter semester, elective
    specialization NNET , 0 year of study, winter semester, elective
    specialization NSEC , 0 year of study, winter semester, elective
    specialization NSEN , 0 year of study, winter semester, elective
    specialization NSPE , 0 year of study, winter semester, elective
    specialization NVER , 0 year of study, winter semester, elective
    specialization NVIZ , 0 year of study, winter semester, elective

Type of course unit

 

Lecture

26 hod., optionally

Teacher / Lecturer

Ing. Šárka Květoňová, Ph.D.

Syllabus

  1. Úvod - definice základních pojmů - IS/IT, informační zboží atp.
  2. Informační společnost - hlavní rysy, směry vývoje a trendy
  3. Informační ekonomika - business oblast a IT
  4. Informační management a marketing
  5. Cena IT zboží
  6. Vytváření různých verzí informačního zboží
  7. Informace ve vědě, technice a medicíně (STM)
  8. Copyright, otázky autorských práv
  9. Uzamčení, náklady přechodu a jak tyto situace poznat
  10. Sítě, síťová ekonomika a pozitivní zpětná vazba
  11. Standardy a kompatibilita - kooperace, válka standardů
  12. Ekonomika standardů v informačních sítích
  13. Závěrečné shrnutí a zhodnocení základních aspektů oblasti managementu a ekonomie informačních produktů, debata seminárních prací.

Fundamentals seminar

6 hod., compulsory

Teacher / Lecturer

Ing. Šárka Květoňová, Ph.D.

Exercise in computer lab

12 hod., compulsory

Teacher / Lecturer

Ing. Šárka Květoňová, Ph.D.

Syllabus

  • Základní seznámení se simulační hrou JA TITAN
  • Absolvování jednotlivých hracích kol
  • Vyhodnocení úspěšnosti, kritické zhodnocení

Project

8 hod., compulsory

Teacher / Lecturer

Ing. Šárka Květoňová, Ph.D.