Publication detail

Changes in customer value co-creation process due to reshaping the multi-industry value chain in automotive industry

VRANIAKOVÁ, K.

Original Title

Changes in customer value co-creation process due to reshaping the multi-industry value chain in automotive industry

Type

journal article - other

Language

English

Original Abstract

The concept of co-creating value for the customer in the automotive industry offers wide possibilities thanks to a branched value chain, cooperation of companies from different areas or alliances. Currently, more than ever, the customer has opportunities to participate in the co-creation of value and maximize it according to their preferences. The aim of this study is to examine current trends on the market in the automotive industry, to determine the potential for a multi-industry overlap within the value network and, based on this, to define changes in the multi-industry value chain resulting from the impact of these prevailing trends. Changes in the approach of automotive companies to product strategy and communication towards the customer should be considered so that these companies increase their competitiveness to maximize the value obtained by the customer.

Keywords

Perceived Value; Value co-creation; Multi-industry Value Chain

Authors

VRANIAKOVÁ, K.

Released

20. 2. 2024

Publisher

NEWTON College, a.s.

Location

Prague

ISBN

1801-7118

Periodical

Scientia&Societas

Year of study

19

Number

3

State

Czech Republic

Pages from

17

Pages to

32

Pages count

43

URL

https://sets.cz/index.php/ojs/article/view/9

BibTex

@article{BUT187094,
  author="Karolína {Vraniaková}",
  title="Changes in customer value co-creation process due to reshaping the multi-industry value chain in automotive industry",
  journal="Scientia&Societas",
  year="2024",
  volume="19",
  number="3",
  pages="17--32",
  issn="1801-7118",
  url="https://sets.cz/index.php/ojs/article/view/9"
}