Course detail

Information Role in Business Communication

FP-UIKPAcad. year: 2010/2011

The course provides students with knowledge of a company concept as a social and cultural system. Also dealt with is the communication system in a society and company, communication process and elements. It stresses the importance of information in company communication and explains the ways of its gathering and utilization especially in internal and external marketing communications. The seminars are practically based and are focused on acquiring skills in carrying out a communication audit of a company and proposing improvements in company marketing communication in accordance with the latest trend –an integrated marketing communication.

Language of instruction

Czech

Number of ECTS credits

4

Mode of study

Not applicable.

Guarantor

doc. PhDr. Iveta Šimberová, Ph.D.

Department

Institute of Management (ÚM)

Learning outcomes of the course unit

Students obtain integrated knowledge of internal and external communications of the company. They will be qualified to outline the importance of the information, ways of its gathering and utilization in a marketing communication of the company. They will acquire the skills necessary to analyse the company communication, define target groups for the internal and external communications and propose an effective integrated marketing

Prerequisites

Students are expected to have the following knowledge and skills when they begin the course:
- basic knowledge of organisation and managerial function and elements
- basic knowledge of social communication

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Teaching methods depend on the type of course unit as specified in the article 7 of BUT Rules for Studies and Examinations.

Assesment methods and criteria linked to learning outcomes

The course-unit credit is awarded on the following conditions: details in Intranet of Faculty (see Actuality of subject)
Minimum points for the course-unit credit awarded are 50.
Requirements for the exam: knowledge of the topics and their application.
The results of exam: average of activities points and points from written exam.(minimum points are 50).

Course curriculum

Conception of company - social and cultural system.
Elements of social communication. Process of the communication.
System of society communication. Formalization of the communication. The art of communication. Technology as medium of communication.
Company communication. Internal and external communication. Marketing versus external and internal communication. Target groups of communication.
Importance of information in company communication and ways of their gathering.
Marketing research- process of information gathering.
Communication through mediator. Telephony. Media communication. High technology communication.
Writing communication. Company documents. Administration. Design and form of documents and papers accordance with the EU and CR standards.
Image of the company communication. Role of manager and image of the ompany communication strategy.
Communication barriers. Audit of the company communication.
Communication channels and media.
Social norms and communication, manifestation of the social values dynamism and their relationship to the moral and the legal norms.

Work placements

Not applicable.

Aims

The main objective of the course is to provide students with the necessary knowledge and its practical application in the field of internal and external communications of a firm. Attention is paid to the effectiveness and applicability of the information in the firm marketing communication framework.

Specification of controlled education, way of implementation and compensation for absences

Checking of the individual work results on assigned tasks, test. If this condition is not satisfied, the teacher may in justified cases set a make-up condition.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

PALMER, S., WEAVER, M.Úloha informací v manažerském rozhodování. Praha: Grada Publishing 2000, str.166, ISBN 80-7169-940-3 (CS)
KOTLER, P. Marketing management.Praha: Grada Publishing 1998, str.710, ISBN 80-7169-600-5 (CS)
SMITH, P. Moderní marketing. Praha: Computer Press 2000, str. 518, ISBN 80-7226-252-1 (CS)

Recommended reading

FORET, M. Jak komunikovat se zákazníkem. Praha: Computer Press 2000, str.200, ISBN 80-7226-301-3 (CS)
HONEY, P. Tváří v tvář: průvodce úspěšnou komunikaci. Praha: Grada Publishing 1997, str.184, ISBN 80-7169-445-2 (CS)
STUCHLÍK, P., DVOŘÁČEK, M. Marketing na internetu.Praha: Grada Publishing 2000, str.247., ISBN 80-7169-957-8 (CS)
VYSEKALOVÁ, J., MIKEŠ, J. Reklama: Jak dělat reklamu. Praha: Grada Publishing 2003, str.122, ISBN 80-247-0557-5 (CS)

Classification of course in study plans

  • Programme BAK-MIn Bachelor's

    branch BAK-MIn , 3. year of study, winter semester, compulsory

Type of course unit

 

Lecture

26 hours, optionally

Teacher / Lecturer

doc. PhDr. Iveta Šimberová, Ph.D.

Syllabus

Conception of a company - social and cultural system.
Elements of social communication. Communication process.
System of society communication. Formalization of the communication. The art of communication. Technology as medium of communication.
Company communication. Internal and external communication. Marketing versus external and internal communication. Target groups of communication.
Importance of information in the company communication and ways of its gathering.
Marketing research - process of retrieving information.
Communication through mediator. Telephoning. Media communication. High technology communication.
Written communication. Company documents. Administration. Design and form of documents and papers accordance with the EU and CZ standards.
Image of the company communication. Role of manager and image of the company communication strategy.
Communication barriers. Audit company communication.
Communication channels and media.
Social norms and communication, manifestation of the social values dynamism with respect to the moral and the legal norms.

Seminar

26 hours, optionally

Teacher / Lecturer

Ing. Pavel Mráček, Ph.D.

Syllabus

Conception of a company - social and cultural system.
Elements of social communication. Communication process.
System of society communication. Formalization of the communication. The art of communication. Technology as medium of communication.
Company communication. Internal and external communication. Marketing versus external and internal communication. Target groups of communication.
Importance of information in the company communication and ways of its gathering.
Marketing research - process of retrieving information.
Communication through mediator. Telephoning. Media communication. High technology communication.
Written communication. Company documents. Administration. Design and form of documents and papers accordance with the EU and CZ standards.
Image of the company communication. Role of manager and image of the company communication strategy.
Communication barriers. Audit company communication.
Communication channels and media.
Social norms and communication, manifestation of the social values dynamism with respect to the moral and the legal norms.