26 hours, optionally

1.The conception of company – Definition of business, enterprise, company goals and functions, their relation and correlatives. Characteristic signs of company’s environment and influences that affect it. Businessman personality and his characteristics, success in business. The role of owner and manager.
2.The typology of company – Basic company classification according to types, conformable basic characteristic according to object of enterprise and relevance to branch or line The size of company and character of ownership is presented as a constituent of typological standpoint. Specific position and role of small and medium-size business.
společného podniku. Vznik podniku na základě franchisingu.
3.Legal forms of enterprise – Legislative environment for business establishment. The factors that affect the choice of legal form of business. The characteristics of legal forms of business, which exist in our law. The management of joint venture. Setting up a business on the basis of a franchising.


4.Trade code (part I.) – Classification of trades. Procedure of trade licence obtaining. Carrying on with a trade business. Requirements for obtaining a trade licence. Notified trades and licensed trades. List of free trades. What is craft trades, fixed trades and licensed trades. Businessmen and their liable representatives’ obligations.
5.Trade code (part II.) – Scope of trade licence. Terms of trade certificate and licensed certificate obtaining. Extinction and cancellation of trade licence. Using of Trade Register. Trade inspection and penalties, unlicensed business and infringement of others parts of law.
6.Commercial code relating to kind of business (natural person + corporate body).
7.Trade Register - Registration court. Mandatory or voluntary registration of business subject in the Trade Register. Prescribed particulars of registration in the Trade Register.
8.The establishment and origin of company – Acquaint with process of formation and establishing of a company. The characteristics of terms: business plan, foundation budget.
9.Business plan – Definition and structure. Business plan as a basic planning document, project or goal. It has internal and external function. It is useful for potential investors (bank, investment company,… for changes planning). Business plan is also a form of communication.
10.Enterprise life cycle – The starting stage management. The Stable stage. Sharp growth and management control. Problems and warning signals in a company. Company sanitation, development and liquidation.
11.Company’s relations to the environment - Entrepreneur’s obligations towards to state. Usage of nonresidential premises and other conditions for business development. Company’s relations with banks. Suppliers and customers relations.
12.Company’s obligations to employee – Basic rules of law from area of protection and safety at work. Entrepreneur ethics. Staff management, motivation and reward. Factors, which influence the wage height and job satisfaction from the content and form point of view.
13.Small and medium-size business – Definition, function. Position of S&MS business in the market economy and its functions. Measurement of the level of S&MS business development in EU and in Czech Republic. S&MS business in the view of globalisation. Contributions of S&MS business to the region and country development. Support of S&MS business in EU and Czech Republic, factors which have an influence on business’ successful market entry. Basic classification of industrial policy in Czech Republic and its instruments.

The seminars will be focused on practising the lectured topics and elaboration of case studies (both individually and in teams).