Course detail

Marketing management

FAST-DV59Acad. year: 2009/2010

Marketing management role in company’s practice
Analysis of marketing environment
Marketing strategies planning
Marketing communication
Marketing in construction company (organization, implementation, governing, rating, control)

Language of instruction

Czech

Number of ECTS credits

Mode of study

Not applicable.

Guarantor

doc. Ing. Jiří Blažek, CSc.

Department

Institute of Structural Economics and Management (EKR)

Learning outcomes of the course unit

Not applicable.

Prerequisites

Knowledge of principles of the marketing

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Not applicable.

Assesment methods and criteria linked to learning outcomes

Requirements for successful completion of the subject are specified by guarantor’s regulation updated for every academic year.

Course curriculum

1.Philosophy of the marketing management
2.Function of information for the marketing decision-making process
3.Marketing information system
4.Marketing information analysis
5.Marketing strategy planning
6.Marketing analysis of the civil firm
7.-8. Project of the marketing strategy of the firm
9.-11. Presentation of the project of the marketing strategy
12. Civil firm’s marketing strategy management
13. Audit of the marketing strategy in the civil firm

Work placements

Not applicable.

Aims

Acquisition of abilities to prepare marketing analysis in the civil firm

Specification of controlled education, way of implementation and compensation for absences

Extent and forms are specified by guarantor’s regulation updated for every academic year.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

Not applicable.

Type of course unit

Lecture

39 hours, obligation not entered

Teacher / Lecturer

doc. Ing. Jiří Blažek, CSc.

VUT

Faculties

University Institutes

Parts

Marketing management

Type of course unit