Publication detail

MARKETING SEGMENTATION AS FIRST STEP OF AN EFFECTIVE STRATEGIC MANAGEMENT ACCOUNTING IN A CONSTRUCTION COMPANY

CHOVANCOVÁ, J. DOHNAL, R.

Original Title

MARKETING SEGMENTATION AS FIRST STEP OF AN EFFECTIVE STRATEGIC MANAGEMENT ACCOUNTING IN A CONSTRUCTION COMPANY

Type

conference paper

Language

English

Original Abstract

Integration of accounting and marketing within the framework of strategic management can bring to construction companies the perspective of growing and meeting profitability targets. Marketing is a core business of the company and is responsible for managing and developing sales by the way of investors needs satisfaction

Keywords

Strategic management accounting, marketing management, accounting management, marketing accountability, market segmentation, value management

Authors

CHOVANCOVÁ, J.; DOHNAL, R.

RIV year

2013

Released

9. 5. 2013

Publisher

Slovenská technická univerzita

Location

Bratislava

ISBN

978-80-227-3932-0

Book

Innovative trends in construction and real estate sector

Edition number

1

Pages from

1

Pages to

9

Pages count

9

BibTex

@inproceedings{BUT100525,
  author="Jitka {Chovancová} and Radek {Dohnal}",
  title="MARKETING SEGMENTATION AS FIRST STEP OF AN EFFECTIVE STRATEGIC MANAGEMENT ACCOUNTING IN A CONSTRUCTION COMPANY",
  booktitle="Innovative trends in construction and real estate sector",
  year="2013",
  number="1",
  pages="1--9",
  publisher="Slovenská technická univerzita",
  address="Bratislava",
  isbn="978-80-227-3932-0"
}