Publication detail

Význam poskytování služeb zákazníkům pro firmy

KAŇOVSKÁ, L.

Original Title

Význam poskytování služeb zákazníkům pro firmy

English Title

The importance of providing customer services for companies

Type

conference paper

Language

Czech

English abstract

This article describes importance of customer services for companies. The first part is specialised in search for right meaning of the key article word Customer Services. For example, it means: what customer services are, which characteristics they have or what does the quality of service mean.The second part deals with the influence of customer services on companies and their customers. The customer services are one of the most important competitive advantages for companies in recent years. For each company that wants to have a good long lasting relationship with its customers, it is essential to have much information about markets, customers and their needs and wishes. The customer services should respond to needs and wishes of company customers. Finally, customers are more sophisticated and need much information today. They must have the highest quality of products and services.

Keywords

doprovodné služby, společnosti

Key words in English

customer services, companies

Authors

KAŇOVSKÁ, L.

Released

1. 1. 2002

Publisher

VUT, Fakulta podnikatelská

Location

Brno

ISBN

80-214-2274-2

Book

Přínosy vědeckých disciplín pro rozvoj ekonomiky

Pages count

6

BibTex

@inproceedings{BUT10116,
  author="Lucie {Kaňovská}",
  title="Význam poskytování služeb zákazníkům pro firmy",
  booktitle="Přínosy vědeckých disciplín pro rozvoj ekonomiky",
  year="2002",
  pages="6",
  publisher="VUT, Fakulta podnikatelská",
  address="Brno",
  isbn="80-214-2274-2"
}