Publication detail

A systems approach to the strategic management of e-commerce

JANKOVÁ, M NĚMCOVÁ, Z.

Original Title

A systems approach to the strategic management of e-commerce

Type

conference paper

Language

English

Original Abstract

This paper aims to create a model of e-business, focusing on customer needs. The result of solving this problem is the creation of a model where the selected dynamic processes are examined. Addressing of the strategic management of e-commerce in the company, is focused primarily on customers. It is very important to make a survey of the entire company, to learn its business decisions and obtaining information not only about the market, but also in internal affairs. Among the results belong the characteristics of company strategy and information characterization, which are based on a commercial (business) corporate strategy and corporate strategy quality, or other strategies. The strategy is continually evaluated at certain intervals and adapted to current requirements. Using MATLAB software an economic model of electronic commerce is designed. For the actual model Simulink as a special toolbox for modeling cybernetic systems is used.

Keywords

Electronic commerce, strategy, customer, technology, marketing.

Authors

JANKOVÁ, M; NĚMCOVÁ, Z.

RIV year

2013

Released

13. 11. 2013

Publisher

IBIMA

Location

Roma

ISBN

978-0-9860419-1-4

Book

Creating Global Competitive Economies: 2020 Vision Planning & Implementation

Edition

IBIMA

Edition number

1

Pages from

1345

Pages to

1352

Pages count

7

BibTex

@inproceedings{BUT104558,
  author="Martina {Janková} and Zuzana {Němcová}",
  title="A systems approach to the strategic management of e-commerce",
  booktitle="Creating Global Competitive Economies: 2020 Vision Planning & Implementation",
  year="2013",
  series="IBIMA",
  number="1",
  pages="1345--1352",
  publisher="IBIMA",
  address="Roma",
  isbn="978-0-9860419-1-4"
}