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KAŇOVSKÁ, L. TOMÁŠKOVÁ, E.
Original Title
MARKET ORIENTATION AND STRATEGIC BEHAVIOUR AT HIGH-TECH COMPANIES
Type
journal article in Web of Science
Language
English
Original Abstract
The paper is focused on market orientation with a special emphasis on strategic behaviour at high-tech companies in the Czech Republic. Market orientation is based on marketing conception and is described by many researchers as a method that helps to contribute to the better management of a company. The perception of the implementation of market orientation is evolving. However, the main principle is still the same – market orientation has a positive impact on business performance.
Keywords
Market orientation, strategic behavior, hi-tech companies, the Czech Republic, management, business performance
Authors
KAŇOVSKÁ, L.; TOMÁŠKOVÁ, E.
RIV year
2014
Released
15. 12. 2014
Publisher
Technická univerzita v Liberci
Location
Liberec
ISBN
1212-3609
Periodical
E a M: Ekonomie a Management
Year of study
17
Number
4
State
Czech Republic
Pages from
86
Pages to
100
Pages count
15
BibTex
@article{BUT111446, author="Lucie {Kaňovská} and Eva {Tomášková}", title="MARKET ORIENTATION AND STRATEGIC BEHAVIOUR AT HIGH-TECH COMPANIES", journal="E a M: Ekonomie a Management", year="2014", volume="17", number="4", pages="86--100", doi="10.15240/tul/001/2014-4-007", issn="1212-3609" }