Publication detail

Social Responsibility and its Importance to the Performance Management of Business Companies: Actual Situation in the Czech Republic

HORNUNGOVÁ, J. PAVLÁKOVÁ DOČEKALOVÁ, M.

Original Title

Social Responsibility and its Importance to the Performance Management of Business Companies: Actual Situation in the Czech Republic

Type

conference paper

Language

English

Original Abstract

The aim of this article is to provide a framework of standards of social responsibility in the Czech Republic and mention its importance to the business management. Paper offers a literature review supplemented by the author´s empiric research into the social performance. Currently the „firm's survival“ depends not only on financial competitiveness, it is equally important that the organization could demonstrate their position in relation to the various interested parties (stakeholders), which are affected by the activities of the enterprise. Based the empirical research, there is no relationship between established standard of social responsibility and profitability of company. Despite the fact of absence of this relationship, it is possible to conclude that the social responsibility in various areas is associated with many benefits for the enterprise itself. That can be a significant competitive advantage in today’s rapidly changing environment.

Keywords

social responsibility, standards, IT sector, Pearson's coefficient

Authors

HORNUNGOVÁ, J.; PAVLÁKOVÁ DOČEKALOVÁ, M.

RIV year

2015

Released

23. 4. 2015

Location

Zlín

ISBN

978-80-7454-482-8

Book

Proceedings of the 7th International Scientific Conference Finance and Performance of Firms in Science, Education and Practice

Pages from

413

Pages to

430

Pages count

14

BibTex

@inproceedings{BUT114266,
  author="Jana {Hornungová} and Marie {Pavláková Dočekalová}",
  title="Social Responsibility and its Importance to the Performance Management of Business Companies: Actual Situation in the Czech Republic",
  booktitle="Proceedings of the 7th International Scientific Conference
Finance and Performance of Firms in Science, Education and Practice",
  year="2015",
  pages="413--430",
  address="Zlín",
  isbn="978-80-7454-482-8"
}