Přístupnostní navigace
E-application
Search Search Close
Publication detail
HORNUNGOVÁ, J. PAVLÁKOVÁ DOČEKALOVÁ, M.
Original Title
Social Responsibility and its Importance to the Performance Management of Business Companies: Actual Situation in the Czech Republic
Type
conference paper
Language
English
Original Abstract
The aim of this article is to provide a framework of standards of social responsibility in the Czech Republic and mention its importance to the business management. Paper offers a literature review supplemented by the author´s empiric research into the social performance. Currently the „firm's survival“ depends not only on financial competitiveness, it is equally important that the organization could demonstrate their position in relation to the various interested parties (stakeholders), which are affected by the activities of the enterprise. Based the empirical research, there is no relationship between established standard of social responsibility and profitability of company. Despite the fact of absence of this relationship, it is possible to conclude that the social responsibility in various areas is associated with many benefits for the enterprise itself. That can be a significant competitive advantage in today’s rapidly changing environment.
Keywords
social responsibility, standards, IT sector, Pearson's coefficient
Authors
HORNUNGOVÁ, J.; PAVLÁKOVÁ DOČEKALOVÁ, M.
RIV year
2015
Released
23. 4. 2015
Location
Zlín
ISBN
978-80-7454-482-8
Book
Proceedings of the 7th International Scientific Conference Finance and Performance of Firms in Science, Education and Practice
Pages from
413
Pages to
430
Pages count
14
BibTex
@inproceedings{BUT114266, author="Jana {Hornungová} and Marie {Pavláková Dočekalová}", title="Social Responsibility and its Importance to the Performance Management of Business Companies: Actual Situation in the Czech Republic", booktitle="Proceedings of the 7th International Scientific Conference Finance and Performance of Firms in Science, Education and Practice", year="2015", pages="413--430", address="Zlín", isbn="978-80-7454-482-8" }