Publication detail

The most common mistakes in the implementation of competitive intelligence into corporate practice

BARTES, F.

Original Title

The most common mistakes in the implementation of competitive intelligence into corporate practice

Type

conference paper

Language

English

Original Abstract

This paper addresses some issues related to the implementation of competitive intelligence into corporate practice. It describes the actual process of competitive intelligence implementation into the company. When evaluating the activities and benefits of an implemented competitive intelligence process, the author focuses on only one of its parts, i.e. the mistakes that may arise during the process. Basically, they are mistakes that both senior management as well as company employees make when competitive intelligence activities are being implemented. The author identifies and describes those mistakes. The author then turns attention to the percentual representation of mistakes arising through the fault of the company management and those arising through the fault of the staff. The author concludes that their percentages in the sample investigated approach the Pareto Principle, which means that 80% of mistakes made were the fault of the management and only 20% of the mistakes were attributable to the employees.

Keywords

Competitive intelligence; implementation process; mistakes in implementation;

Authors

BARTES, F.

RIV year

2015

Released

8. 5. 2015

Publisher

International Business Information Management Association

Location

Amsterdam, Netherlands

ISBN

978-0-9860419-4-5

Book

Innovation Vision 2020: From Regional Development Sustainability to Global Economic Growth

Edition number

1

Pages from

2368

Pages to

2374

Pages count

7

URL

https://www.vutbr.cz/www_base/vutdisk.php?i=25706a241

BibTex

@inproceedings{BUT116076,
  author="František {Bartes}",
  title="The most common mistakes in the implementation of competitive intelligence into corporate practice",
  booktitle="Innovation Vision 2020:
From Regional Development Sustainability to Global Economic Growth",
  year="2015",
  number="1",
  pages="2368--2374",
  publisher="International Business Information Management Association",
  address="Amsterdam, Netherlands",
  isbn="978-0-9860419-4-5",
  url="https://www.vutbr.cz/www_base/vutdisk.php?i=25706a241"
}