Publication detail

THE INFLUENCE OF MARKET SITUATION ON DIVERSIFICATION STRATEGY OF COMPANIES' ACTIVITY

Ginevicius, R Diskiene, J Suhajda, K

Original Title

THE INFLUENCE OF MARKET SITUATION ON DIVERSIFICATION STRATEGY OF COMPANIES' ACTIVITY

Type

journal article in Web of Science

Language

English

Original Abstract

Companies' diversification is analyzed in various aspects. It is generally recognized, that, as adaptation to market strategy, which can be both very successful and very unsuccessful, this phenomenon is controversial. There is a practical and scientific problem - to highlight and analyze conditions for successful diversification activity. One of the condition is market situation. The economic crisis has shown that companies which did not assess eventual key changes in market, went to bankrupt, i.e. the ones, which did not provide an alternative for products which are sensitive to shrinking market. It follows, that it is reasonable to examine diversifications dependence on market situation, i.e. to examine influence of developing, shrinking and stable markets to it.

Keywords

diversification; strategy; market situation; company activity; construction sector

Authors

Ginevicius, R ; Diskiene, J ; Suhajda, K

RIV year

2014

Released

12. 5. 2014

Location

Vilnius, Lithuania

ISBN

2029-4441

Periodical

Business and Management

Number

bm.2014.006

State

Republic of Lithuania

Pages from

35

Pages to

42

Pages count

500

URL

https://sfxeu07.hosted.exlibrisgroup.com/sfxbut?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&rft.atitle=THE+INFLUENCE+OF+MARKET+SITUATION+ON+DIVERSIFICATION+STRATEGY+OF+COMPANIES%27+ACTIVITY&rft.aufirst=Romualdas&rft.aulast=Ginevicius&rft.date=2014&rft_id=info:doi/10.3846%2Fbm.2014.006&rft.epage=42&rft.genre=proceeding&rft.issn=2029-4441&rft.jtitle=8TH+INTERNATIONAL+SCIENTIFIC+CONFERENCE+BUSINESS+AND+MANAGEMENT+2014&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.pages=35-42&rfr_id=info:sid/webofsc

BibTex

@article{BUT120176,
  author="Ginevicius, R and Diskiene, J and Suhajda, K",
  title="THE INFLUENCE OF MARKET SITUATION ON DIVERSIFICATION STRATEGY OF COMPANIES' ACTIVITY",
  journal="Business and Management",
  year="2014",
  number="bm.2014.006",
  pages="35--42",
  doi="10.3846/bm.2014.006",
  issn="2029-4441",
  url="https://sfxeu07.hosted.exlibrisgroup.com/sfxbut?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&rft.atitle=THE+INFLUENCE+OF+MARKET+SITUATION+ON+DIVERSIFICATION+STRATEGY+OF+COMPANIES%27+ACTIVITY&rft.aufirst=Romualdas&rft.aulast=Ginevicius&rft.date=2014&rft_id=info:doi/10.3846%2Fbm.2014.006&rft.epage=42&rft.genre=proceeding&rft.issn=2029-4441&rft.jtitle=8TH+INTERNATIONAL+SCIENTIFIC+CONFERENCE+BUSINESS+AND+MANAGEMENT+2014&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.pages=35-42&rfr_id=info:sid/webofsc"
}