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PAVLÁKOVÁ DOČEKALOVÁ, M. HORNUNGOVÁ, J.
Original Title
Environmental Reporting as a Part of a Marketing Communication
Type
book chapter
Language
English
Original Abstract
The paper aims to examine the role of environmental reporting as the part of marketing communication of a company. This corporate activity can play the important role towards company’s various stakeholders, especially to customers and suppliers. They can evaluate the impact of such marketing information on a company´s corporate reputation and brand image. The research is focused on small and medium-sized enterprises operating in the manufacturing industry. Data applied in the paper has been tested through Chi-square test. Research presented in this paper has proved that environmental reporting positively influences concluding of new contracts. Environmental communication and labelling is an important source of information for environmentally conscious consumers and it has the potential to influence their decision-making.
Keywords
Reporting, Marketing Communication, SMEs, Chi-square test
Authors
PAVLÁKOVÁ DOČEKALOVÁ, M.; HORNUNGOVÁ, J.
Released
2. 1. 2017
Publisher
Springer International Publishing
Location
Mykonos, Greece
ISBN
978-3-319-33863-7
Book
Strategic Innovative Marketing
Edition
1
2198-7246
Periodical
Springer Proceedings in Business and Economics
State
Swiss Confederation
Pages from
331
Pages to
336
Pages count
6
BibTex
@inbook{BUT126572, author="Marie {Pavláková Dočekalová} and Jana {Hornungová}", title="Environmental Reporting as a Part of a Marketing Communication", booktitle="Strategic Innovative Marketing", year="2017", publisher="Springer International Publishing", address="Mykonos, Greece", series="1", pages="331--336", doi="10.1007/978-3-319-33865-1\{_}42", isbn="978-3-319-33863-7" }