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MEGOVÁ, S. MAZÁNEK, L. KORÁB, V. PÁLKA, L.
Original Title
Managerial Application of Business Model in Respect to Macroeconomical Development
Type
conference paper
Language
English
Original Abstract
Business models have become an indispensable tool for managers exploited at all stages of their business and its application is possible in all segments. Its use has been found in marketing (Trebaljevac, Bojovic, 2015; Wallnöfer, Hacklin, 2013) in the innovations (Bonazzi, Zilber, 2014; Euchner, Ganguly, 2014) in the management of multiple values (Kita, 2015; Kita, 2014) in the creation of a business plan (Hanshaw, 2015; Dudin, Kutsuri, Fedorova, Dzusova, Namitulina, 2015) and in strategic management (Stan, 2013; Jaakko, Juha-Antti, Arjo, Henrikki, 2011). This article describes the application of Business Model Canvas as a management tool in the macroeconomic development of economy. The application is supported by the results of an investigating qualitative research, which took place in 2015 among IT managers in the Czech Republic. The elaboration of the questions in other segments is expected in the future.
Keywords
Business model, Manager, macroeconomical development
Authors
MEGOVÁ, S.; MAZÁNEK, L.; KORÁB, V.; PÁLKA, L.
Released
4. 11. 2016
Location
Prague
ISBN
978-80-87325-10-0
Book
Proceedings of the 10th International Conference
Pages from
75
Pages to
82
Pages count
8
BibTex
@inproceedings{BUT127282, author="Simona {Megová} and Lukáš {Mazánek} and Vojtěch {Koráb} and Ladislav {Pálka}", title="Managerial Application of Business Model in Respect to Macroeconomical Development", booktitle="Proceedings of the 10th International Conference", year="2016", pages="75--82", address="Prague", isbn="978-80-87325-10-0" }