Publication detail

THE INFLUENCE OF THE EXTERNAL ENVIRONMENT ON VALUE PROPOSITION OF CZECH COMPANIES: RESEARCH RESULT PRESENTATION

KITA, P.

Original Title

THE INFLUENCE OF THE EXTERNAL ENVIRONMENT ON VALUE PROPOSITION OF CZECH COMPANIES: RESEARCH RESULT PRESENTATION

Type

conference paper

Language

English

Original Abstract

Innovation is gaining an ever greater importance in the economic. It offers not only advantages to the customer but also improves competitiveness in a global scale. One of its premises is knowledge of the external environment in order to cooperate with stakeholders. The article’s objective is to analyze the external environment of Czech companies from the perspective of marketing and commercial activities as a significant source of value proposition innovation. The article is divided into three sections. The theoretical background is explained in the first section and deals with the theoretical aspects of the relation between external factors and innovation. The second part describes the utilized methodology in the survey. The third part states concrete results of the survey that illustrate the perception of the influence of chosen external factors and the market on company management, as well as relations with external stakeholders. The link between the article’s topic and the innovation policy of the European Union is identified. The article is part of the research project FP-S-15-2627 “Management challenges: theory and practice” of the Brno university of Technology.

Keywords

Innovation, company management, Czech companies

Authors

KITA, P.

Released

24. 8. 2016

Publisher

STEF92 Technology Ltd., 51 "Alexander Malinov" Blvd., 1712 Sofia, Bulgaria

Location

Sofia, Bulgaria

ISBN

978-619-7105-76-6

Book

3rd International muldisciplinary conference on social sciences and arts, Proceedings 2016

Edition number

5

Pages from

809

Pages to

816

Pages count

940

URL

http://www.sgemsocial.org

BibTex

@inproceedings{BUT128834,
  author="Peter {Kita}",
  title="THE INFLUENCE OF THE EXTERNAL ENVIRONMENT ON VALUE PROPOSITION OF CZECH COMPANIES: RESEARCH RESULT PRESENTATION",
  booktitle="3rd International muldisciplinary conference on social sciences and arts, Proceedings 2016",
  year="2016",
  number="5",
  pages="809--816",
  publisher="STEF92 Technology Ltd., 51 {"}Alexander Malinov{"} Blvd., 1712 Sofia, Bulgaria",
  address="Sofia, Bulgaria",
  doi="10.5593/sgemsocial2015B25",
  isbn="978-619-7105-76-6",
  url="http://www.sgemsocial.org"
}