Publication detail

Corporate Culture and Market Orientation in High-Tech Companies

CHALUPSKÝ, V.

Original Title

Corporate Culture and Market Orientation in High-Tech Companies

Type

conference paper

Language

English

Original Abstract

The purpose of this paper is to extend knowledge on the relations between market orientation and a company performance is fluencing (among) the factors) by company culture. The barriers of market orientation based on dominant corporate culture were defined and discussed.

Keywords

High-tech Companies, Market Orientation, Company Culture, Competing Values Model

Authors

CHALUPSKÝ, V.

Released

24. 8. 2016

Publisher

STEF92 Technology, Ltd.

Location

Bulharsko, Albena

ISBN

978-619-7105-75-9

Book

3rd International Multidisciplinary Scientific Conference on Social Sciences & Art

ISBN

2367-5659

Periodical

SGEM International Multidisciplinary Scientific Conference on Social Sciences and Arts

State

Republic of Bulgaria

Pages from

169

Pages to

176

Pages count

8

BibTex

@inproceedings{BUT132213,
  author="Vladimír {Chalupský}",
  title="Corporate Culture and Market Orientation in High-Tech Companies",
  booktitle="3rd International Multidisciplinary Scientific Conference on Social Sciences & Art",
  year="2016",
  journal="SGEM International Multidisciplinary Scientific Conference on Social Sciences and Arts",
  pages="169--176",
  publisher="STEF92 Technology, Ltd.",
  address="Bulharsko, Albena",
  doi="10.5593/sgemsocial2016B25",
  isbn="978-619-7105-75-9",
  issn="2367-5659"
}