Publication detail

A PRAGMATIC APPROACH TO STRATEGIC ANALYSIS. Ostrava, VŠB TU, 5th International Scientific Conference Horní Bečva, September 3 5, 2003, ISBN 80-248-0405-0

KEŘKOVSKÝ, M. DRDLA, M.

Original Title

A PRAGMATIC APPROACH TO STRATEGIC ANALYSIS. Ostrava, VŠB TU, 5th International Scientific Conference Horní Bečva, September 3 5, 2003, ISBN 80-248-0405-0

Type

conference paper

Language

English

Original Abstract

Studies of the current state of Czech management testify that strategic management is one of the greatest weaknesses in the management of Czech business when compared with their Western competitors. At the Faculty of Business and Management of the University of Technology in Brno, considerable attention has been paid to studying strategic business management over the last five years. The aim of the institutional research programme of which partial results related to methodological aspects of strategic analyse are described in this paper is to research the current state of strategic management in selected businesses, including comparisons of the current situation in the Czech Republic with the situation abroad, and formulating strategies and proposals aimed at improving the current state of affairs.

Key words in English

Strategic management

Authors

KEŘKOVSKÝ, M.; DRDLA, M.

RIV year

2003

Released

1. 1. 2003

ISBN

80-248-040

Book

Sborník konference

Pages from

16

Pages to

23

Pages count

8

BibTex

@inproceedings{BUT13816,
  author="Miloslav {Keřkovský} and Milos {Drdla}",
  title="A PRAGMATIC APPROACH TO STRATEGIC ANALYSIS. Ostrava, VŠB TU, 5th International Scientific Conference Horní Bečva, September 3 5, 2003, ISBN 80-248-0405-0",
  booktitle="Sborník konference",
  year="2003",
  pages="8",
  isbn="80-248-040"
}