Publication detail

Significance of marketing in the process of the internationalization of small and midlle-sized enterprises in the Czech republic

ŠIMBEROVÁ, I.

Original Title

Significance of marketing in the process of the internationalization of small and midlle-sized enterprises in the Czech republic

Type

conference paper

Language

English

Original Abstract

Contemporary social development is characterized by series of supporting phenomena. As the driving power is considered the globalization of economic activities, which connect manufacturing and markets of various countries by means of business with goods and services, movement of capital and information, mutually linked networks of ownership and control of multi-national companies. However, recently the attention of economists turns to SMEs, which seem to be important factors of this development. Their potential in the world spreads especially due to their manufacturing and organization flexibility, more consistent use of sources, ability to introduce the inventions to the market, and to commercially execute these innovations. Connecting of SMEs into the international transactions is the area, which is not described enough in the literature, mainly in the transforming economies. The objective of the text is to outline this process of SMEs in the Czech Republic, with the aim to emphasize the role of marketing in small and middle-sized enterprises for their penetration to foreign markets and facing to foreign competitors in the domestic markets. Text comes out from the data from pre-research held in 2002 within the framework of the research project GA 402/02/106 under the title Internationalization of small and middle-sized enterprises in the Czech Republic.

Keywords

Marketing, SMEs, Czech republic

Authors

ŠIMBEROVÁ, I.

RIV year

2003

Released

1. 1. 2003

Publisher

Banská Bystrica: EF Univerzita Matěja Bela

Location

EF Univerzita Matěja Bela

ISBN

80-8055-815-9

Book

Marketing of the companiesin V4 countries one step before the entry to EU

Edition

2003

Edition number

1

Pages from

358

Pages to

365

Pages count

7

BibTex

@inproceedings{BUT14006,
  author="Iveta {Šimberová}",
  title="Significance of marketing in the process of the internationalization of small and midlle-sized enterprises in the Czech republic",
  booktitle="Marketing of the companiesin V4 countries one step before the entry to EU",
  year="2003",
  series="2003",
  number="1",
  pages="358--365",
  publisher="Banská Bystrica: EF Univerzita Matěja Bela",
  address="EF Univerzita Matěja Bela",
  isbn="80-8055-815-9"
}