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Publication detail
DOSTÁL, P.
Original Title
Simulation of Dessemination of Marketing Information
Type
conference paper
Language
English
Original Abstract
The article deals with the use of theory of potential source as an analogy to the dissemination of marketing information.
Keywords
simulationa; dessimination, marketing Information
Authors
Released
8. 11. 2017
Publisher
the University of Chemistry and Technology
Location
Praha
ISBN
978-80-7592-002-7
Book
Sborník příspěvků 24.ročníku konference
Edition number
1
2336-1662
Periodical
National Library of Technology
State
Czech Republic
Pages from
13
Pages to
14
Pages count
2
BibTex
@inproceedings{BUT141232, author="Petr {Dostál}", title="Simulation of Dessemination of Marketing Information", booktitle="Sborník příspěvků 24.ročníku konference", year="2017", journal="National Library of Technology", number="1", pages="13--14", publisher="the University of Chemistry and Technology", address="Praha", isbn="978-80-7592-002-7", issn="2336-1662" }