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DOHNAL, R. HANUŠOVÁ, H. LIPOVSKÁ, Z.
Original Title
THE ISSUE OF GOODWILL AS AN INTEGRAL PART OF THE VALUE OF THE CONSTRUCTION COMPANY AND ITS MARKETING IN THE CZECH REPUBLIC
Type
article in a collection out of WoS and Scopus
Language
English
Original Abstract
The effect of goodwill is unquestionable against to its influence on the supplier. Goodwill affects the marketing of the company and mainly affects its marketing strategy. The meaning of Goodwill is not the same in the world but generally is considered to be an integral part of the company’s value and company assets mainly intangible assets. In many countries, Goodwill is considered to be a long-term assets of the company. This refers to countries where is no difference between long-term tangible assets, intangible and financial assets under the Financial Accounting System.
Keywords
Goodwil, Marketing, Marketing Strategy, Acounting
Authors
DOHNAL, R.; HANUŠOVÁ, H.; LIPOVSKÁ, Z.
Released
26. 8. 2018
Publisher
SGEM 2018
Location
Albena, Bulharsko
ISBN
978-619-7408-65-2
Book
5th International Multidisciplinary Scientific Conference on Social Scienc Arts
Edition number
1
2367-5659
Periodical
SGEM International Multidisciplinary Scientific Conference on Social Sciences and Arts
Number
5
State
Republic of Bulgaria
Pages from
1107
Pages to
1114
Pages count
8
BibTex
@inproceedings{BUT149941, author="Radek {Dohnal} and Helena {Hanušová} and Zuzana {Lipovská}", title="THE ISSUE OF GOODWILL AS AN INTEGRAL PART OF THE VALUE OF THE CONSTRUCTION COMPANY AND ITS MARKETING IN THE CZECH REPUBLIC", booktitle="5th International Multidisciplinary Scientific Conference on Social Scienc Arts", year="2018", journal="SGEM International Multidisciplinary Scientific Conference on Social Sciences and Arts", number="5", pages="1107--1114", publisher="SGEM 2018", address="Albena, Bulharsko", isbn="978-619-7408-65-2", issn="2367-5659" }