Publication detail

Synergy of interfunctional coorgination and services in companies producing electrical equipment and electronic components in the Czech Republic: pilot study

TOMÁŠKOVÁ, E. KAŇOVSKÁ, L. BEDNÁŘ, J.

Original Title

Synergy of interfunctional coorgination and services in companies producing electrical equipment and electronic components in the Czech Republic: pilot study

Type

journal article in Web of Science

Language

English

Original Abstract

Interfunctional coordination (IFC) is a part of market orientation and at the same time an approach which helps to improve cooperation between different departments or functions in a company. Market orientation is an approach aimed at external and internal elements and activities leading to performance increase. Services offered by a manufacturer are activities complementing their products. Manufacturers can benefit from the service differentiation and use it to design alternative marketing strategies. Generally, IFC and services — contributes to higher positive effect on business performance. For this reason, it is interesting to know if synergy of IFC and services have a higher positive effect on business performance.

Keywords

interfunctional coordination; services in product-oriented companies; business performance; synergy; manufacturing companies

Authors

TOMÁŠKOVÁ, E.; KAŇOVSKÁ, L.; BEDNÁŘ, J.

Released

30. 9. 2018

Publisher

OeconomiA

Location

Polsko

ISBN

2083-1277

Periodical

Oeconomia Copernicana

Year of study

9

Number

3

State

Republic of Poland

Pages from

451

Pages to

459

Pages count

9

URL

http://economic-research.pl/Journals/index.php/oc/article/view/1049

BibTex

@article{BUT150070,
  author="Eva {Tomášková} and Lucie {Kaňovská} and Josef {Bednář}",
  title="Synergy of interfunctional coorgination and services in companies  
producing electrical equipment and electronic components in the Czech  
Republic: pilot study
",
  journal="Oeconomia Copernicana",
  year="2018",
  volume="9",
  number="3",
  pages="451--459",
  doi="10.24136/oc.2018.022",
  issn="2083-1277",
  url="http://economic-research.pl/Journals/index.php/oc/article/view/1049"
}