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HAVÍŘ, D. MACHALA, J.
Original Title
How to prepare an impressive journey: Dimensional decomposition of customer experience
Type
conference paper
Language
English
Original Abstract
The aim of this paper is to provide a set of dimensions and sub-dimensions of customer experience with examples which will provide a valuable baseline for researchers and managers in need to easily and better understand nature of customer experience.
Keywords
customer, experience, dimension, journey, ride-sharing, uber
Authors
HAVÍŘ, D.; MACHALA, J.
Released
29. 11. 2018
Publisher
Vydavatel'stvo EKONÓM
Location
Bratislava
ISBN
978-80-225-4554-9
Book
MERKÚR 2018 :The Proceedings of the International Scientific Conference for PhD. Students and Young Scientists
Pages from
91
Pages to
100
Pages count
10
URL
https://of.euba.sk/veda-a-vyskum/publikacna-cinnost/publikacie-autorov-of/539-the-proccedings-of-the-international-scientific-conference-merkur-2018
BibTex
@inproceedings{BUT151617, author="David {Havíř} and Jan {Machala}", title="How to prepare an impressive journey: Dimensional decomposition of customer experience", booktitle="MERKÚR 2018 :The Proceedings of the International Scientific Conference for PhD. Students and Young Scientists", year="2018", pages="91--100", publisher="Vydavatel'stvo EKONÓM", address="Bratislava", isbn="978-80-225-4554-9", url="https://of.euba.sk/veda-a-vyskum/publikacna-cinnost/publikacie-autorov-of/539-the-proccedings-of-the-international-scientific-conference-merkur-2018" }