Development of services under globalization

conference paper

English

In recent days, dynamic business environment has required an ability to adapt and change the most important challenge for each company according to conditions of globalization, technology development, and managerial innovations. To be competitive, small businesses must grow up throughout the development of internal sources, skills, and abilities, which reflect continuous improvement and innovative corporate potential. By growing significance of the service sector in the knowledge economy, it is one of the important fields, because of the contribution to economic value added, increasing employment and work productivity. Service sector provides knowledge of external information and has become a facilitator of innovations for other companies within global potential. Purpose of the paper is to find out dependencies between received service-market strategies of last five years and small knowledge-intensive services in the Czech Republic, operating on different markets and global orientation. Data from 128 companies were from Amadeus database and processed by the statistical program IBM SPSS Statistics 24. For the purpose of the paper, the factor analysis and the test of independence were used. The application of factor analysis reduced the basic set, originally formed by twelve key variables into three indices. All observed factors were put into independence test to indicate the dependency between indices and individual markets, where analyzed companies operated.

global orientation, services, business development, strategic management

BUMBEROVÁ, V.; MILICHOVSKÝ, F.

21. 12. 2018

ZU – UNIVERSITY OF ZILINA

Rajecké Teplice, SK

978-80-8154-249-7

Globalization and Its Socio-Economic Consequences

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2007

2014

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