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Publication detail
KOUDELKOVÁ, P. MILICHOVSKÝ, F.
Original Title
Perception of social companies at customers’ side in Czech business environment
Type
journal article - other
Language
English
Original Abstract
The mission of the social business is to create jobs for poorly unemployed people or to significantly care for nature. They are doing so more and more. Their activities bring potential and development for the whole of society. On the other hand, they have to face not only problems like current SMEs but also others that are specific to the area of social firms. In Czech Republic there are often launched companies as a kind of response to difficult life situations of founders or their neighbourhood. These companies are in a highly competitive environment where one of the main goals of maximizing profits. The main objective of the paper is identify relationship between knowledge of social companies and chosen demographic parameters in Czech Republic. There were returned questionnaires from 371 respondents (return rate is 36.77%). Own research survey has been realised during spring of 2019.
Keywords
social business, perception of customers, gender, education, level, Czech Republic
Authors
KOUDELKOVÁ, P.; MILICHOVSKÝ, F.
Released
7. 1. 2020
Publisher
The Institute of Technology and Business in České Budějovice
Location
České Budějovice
ISBN
1805-9112
Periodical
Littera Scripta
Year of study
12
Number
2
State
Czech Republic
Pages from
67
Pages to
78
Pages count
11
URL
https://www.littera-scripta.com/perception-of-social-companies-at-customers-side-in-czech-business-environment/
Full text in the Digital Library
http://hdl.handle.net/11012/193480
BibTex
@article{BUT161116, author="Petra {Koudelková} and František {Milichovský}", title="Perception of social companies at customers’ side in Czech business environment", journal="Littera Scripta", year="2020", volume="12", number="2", pages="67--78", doi="10.36708/Littera\{_}Scripta2019/2/6", issn="1805-9112", url="https://www.littera-scripta.com/perception-of-social-companies-at-customers-side-in-czech-business-environment/" }