Publication detail

The Perils of Measuring Innovation in Creative Industries

MIČÁK, P.

Original Title

The Perils of Measuring Innovation in Creative Industries

Type

conference paper

Language

English

Original Abstract

Purpose of the article: The article aims to point out possible differences in the innovative behaviour of companies operating in the creative industries compared to more traditional sectors of the economy. Subsequently, the article focuses on the specification of possible factors that stimulate the innovative behaviour of companies in the creative industries, from which it deduces a model for measuring the innovative performance of the company. Methodology: The article is based on a literature review of scientific articles written by renowned academics dealing with research in the field of creative industries or innovations. Scientific aim: The article aims to identify possible drivers of innovative behaviour of companies in the creative industries, based on which the theoretical model of measuring the innovative behaviour of companies operating in the creative industries is created. Findings: The process of innovation in the creative industries will be somewhat different from traditional models. In addition to traditional indicators of innovation such as research and development intensity, new product introductions, company patents etc., it is crucial to observe the role of the business owner in the form of entrepreneurial identity and human resources, given the conditions and specific characteristics of creative industries. An important role is also the geographical location of the company and the willingness to network with other companies. Conclusion: The paper proposes a theoretical model of measuring the performance of innovation of a company based on the specifics of creative industries. Subsequently, additional research will need to verify the functionality of the proposed model.

Keywords

Innovation, Creative Industries, Cultural Industries, Creative Economy

Authors

MIČÁK, P.

Released

6. 12. 2019

Publisher

Vysoké učení technické v Brně - Fakulta podnikatelská

Location

Brno

ISBN

978-80-214-5835-2

Book

Workshop specifického výzkumu 2019

Pages from

168

Pages to

177

Pages count

10

BibTex

@inproceedings{BUT161958,
  author="Peter {Mičák}",
  title="The Perils of Measuring Innovation in Creative Industries",
  booktitle="Workshop specifického výzkumu 2019",
  year="2019",
  pages="168--177",
  publisher="Vysoké učení technické v Brně - Fakulta podnikatelská",
  address="Brno",
  isbn="978-80-214-5835-2"
}