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SVOBODOVÁ, K. ZICH, R.
Original Title
Customers´ Perception of Value in the Context of Value Co-creation Concept: A Pilot Study
Type
article in a collection out of WoS and Scopus
Language
English
Original Abstract
A dynamic competitive environment requires strategic thinking and it is essential for a company competitiveness that its development goes entirely to the logic of creating value for the customer. In this context, the article demonstrates the results of a pilot study of customer value perception in the automotive sector. From the perspective of companies, this represents a significant potential, since identifying and evaluating customer value can largely determine the communication strategy of individual automobile dealers. The aim of this article is to evaluate the applicability of the concept of values in connection with customer perception. The changes in company´s approach to communication towards the customers should be taken into consideration to increase its competitiveness.
Keywords
automotive industry, concept of values, perception of value, value co-creation
Authors
SVOBODOVÁ, K.; ZICH, R.
Released
13. 11. 2020
Location
Mladá Boleslav
ISBN
978-80-7654-015-6
Book
Proceedings of the 1st International Conference on Automotive Industry 2020
Pages from
276
Pages to
288
Pages count
290
BibTex
@inproceedings{BUT164772, author="Karolína {Vraniaková} and Robert {Zich}", title="Customers´ Perception of Value in the Context of Value Co-creation Concept: A Pilot Study ", booktitle="Proceedings of the 1st International Conference on Automotive Industry 2020", year="2020", pages="276--288", address="Mladá Boleslav", isbn="978-80-7654-015-6" }