Publication detail

DIGITALIZATION AND ITS IMPACT ON HUMAN RESOURCES AND HR MARKETING

KARAS, A. NOVOTNÁ BŘEZNOVSKÁ, B.

Original Title

DIGITALIZATION AND ITS IMPACT ON HUMAN RESOURCES AND HR MARKETING

Type

conference paper

Language

English

Original Abstract

This paper deals with the transformation processes that create an environment for strategic human resource management, which raises the need to explore the implications for human resource management and communication methods. The main research method is a systematic and critical review of the literature with regard to the present and future events in society. The scientific goal of this article is to identity the current state of digitalization issues and related concepts, take into account developments in these industries to define the impact of these processes on human resource management and HR marketing. The pace of technological change brought about by Industry 4.0, along with Covid-19, has created a significant gap between employees’ current capabilities and the rapidly evolving demands on their competencies and skills and ability to adapt to the online environment.

Keywords

Competence. Digital Marketing. Digital Transformation. Digitalization. Digitization. HR Marketing. Human Resources Management. Industry 4.0. Smart HR 4.0.

Authors

KARAS, A.; NOVOTNÁ BŘEZNOVSKÁ, B.

Released

11. 11. 2020

ISBN

978-80-572-0107-6

Book

MARKETING IDENTITY: COVID-2.0 Conference Proceedings from the Annual International Scientific Conference “Marketing Identity 2020: COVID-2.0”, 11th November 2020, online, Slovakia.

Pages from

233

Pages to

247

Pages count

15

URL

https://fmk.sk/download/Marketing-Identity-2020-eng.pdf

BibTex

@inproceedings{BUT168021,
  author="Andrea {Karas} and Barbora {Novotná Březovská}",
  title="DIGITALIZATION AND ITS IMPACT ON HUMAN RESOURCES AND HR MARKETING",
  booktitle="MARKETING IDENTITY: COVID-2.0
Conference Proceedings from the Annual International Scientific Conference
“Marketing Identity 2020: COVID-2.0”, 11th November 2020, online, Slovakia.",
  year="2020",
  pages="233--247",
  isbn="978-80-572-0107-6",
  url="https://fmk.sk/download/Marketing-Identity-2020-eng.pdf"
}