Publication detail

Promotion in the Creative Industries: A Case Study of the Perspective of Micro and Small Business Owners from the Publishing Industry Subsector

MIČÁK, P.

Original Title

Promotion in the Creative Industries: A Case Study of the Perspective of Micro and Small Business Owners from the Publishing Industry Subsector

Type

conference paper

Language

English

Original Abstract

This paper aims to describe the theoretical differences in the application of marketing in the creative industries compared to traditional sectors of the economy, and identify, through statistical analysis, factors affecting the perception and opinion of the representatives of companies on the importance of promotion for the company.

Keywords

Creative Industries, Publishing Industry, Promotion, Marketing of SMEs, Opinions on Marketing

Authors

MIČÁK, P.

Released

5. 11. 2020

Publisher

International Business Information Management Association (IBIMA

Location

Granada

ISBN

978-0-9998551-5-7

Book

Proceedings of the 36th International Business Information Management Association Conference

Pages from

5676

Pages to

5683

Pages count

8

BibTex

@inproceedings{BUT168999,
  author="Peter {Mičák}",
  title="Promotion in the Creative Industries: A Case Study of the Perspective of Micro and Small Business Owners from the Publishing Industry Subsector",
  booktitle="Proceedings of the 36th International Business Information Management Association Conference",
  year="2020",
  pages="5676--5683",
  publisher="International Business Information Management Association (IBIMA",
  address="Granada",
  isbn="978-0-9998551-5-7"
}