Publication detail

New trends of marketing strategies of technological start-up

MANDEL, M.

Original Title

New trends of marketing strategies of technological start-up

Type

article in a collection out of WoS and Scopus

Language

English

Original Abstract

In analyzing the practice example, today’s marketing strategy in the majority of the start-up is still based on the trial-and-error method. However, there are already many materials, information, and resources or organizations that initially help start-ups, such as the South Moravian Innovation Center (JIC), Czech Invest, and many others. So for example, suppose we want to create a functioning system in the Czech Republic and Slovakia, which will continue to create a significant number of quality groups. In that case, it is necessary to continue evangelization, share experiences and help to spread them.

Keywords

Marketing strategy, Technological Startup, Digital Marketing, Pay-per-click, Branding, Positioning, Comparators

Authors

MANDEL, M.

Released

10. 12. 2021

Publisher

Vysoké učení technické

Location

Brno

ISBN

978-80-214-6069-0

Book

Workshop specifického výzkumu 2021

Pages from

85

Pages to

91

Pages count

7

URL

https://konference.fbm.vutbr.cz/workshop/useruploads/files/sbornik/sbornik_workshopu_2021.pdf

BibTex

@inproceedings{BUT178292,
  author="Miroslav {Mandel}",
  title="New trends of marketing strategies of technological start-up",
  booktitle="Workshop specifického výzkumu 2021",
  year="2021",
  pages="85--91",
  publisher="Vysoké učení technické",
  address="Brno",
  isbn="978-80-214-6069-0",
  url="https://konference.fbm.vutbr.cz/workshop/useruploads/files/sbornik/sbornik_workshopu_2021.pdf"
}