Publication detail

Internationalisation process and utilization of marketing knowledge of Czech SMEs

ŠIMBEROVÁ, I.

Original Title

Internationalisation process and utilization of marketing knowledge of Czech SMEs

Type

conference paper

Language

English

Original Abstract

The paper presents the selected results of the research project titled Internationalisation of SMEs in Czech Republic (GA 402/02/0106).

Keywords

Internationalisation, SMEs, marketing knowledge

Authors

ŠIMBEROVÁ, I.

RIV year

2004

Released

6. 10. 2004

Publisher

EDIS

Location

Žilina

ISBN

80-8070-311-6

Book

Globalizácia a jej sociálno-ekonomické dosledky

Pages from

174

Pages to

179

Pages count

6

BibTex

@inproceedings{BUT17838,
  author="Iveta {Šimberová}",
  title="Internationalisation process and utilization of marketing knowledge of Czech SMEs",
  booktitle="Globalizácia a jej sociálno-ekonomické dosledky",
  year="2004",
  pages="6",
  publisher="EDIS",
  address="Žilina",
  isbn="80-8070-311-6"
}