Publication detail

Marketér_profesionál uspokojující potřeby zákazníků

MRÁČEK, P.

Original Title

Marketér_profesionál uspokojující potřeby zákazníků

Type

conference paper

Language

Czech

English abstract

In the article I especially focused on the right characteristic of Director of Marketing who should be recognized as a professional by public. I aim here at the fact that the demands of customers are different from demands of employers, owners, leaders or colleagues. Then I set up ''an ideal professional Director of Marketing'' from these demands. This professional should impeccably satisfy needs of customers.

Authors

MRÁČEK, P.

Released

16. 11. 2006

Publisher

Národné lesnické centrum, Zvolen

Location

Zvolen (SK)

ISBN

80-8093-009-0

Book

Marketing a obchod 2006

Pages from

162

Pages to

165

BibTex

@inproceedings{BUT24585,
  author="Pavel {Mráček}",
  title="Marketér_profesionál uspokojující potřeby zákazníků",
  booktitle="Marketing a obchod 2006",
  year="2006",
  pages="162--165",
  publisher="Národné lesnické centrum, Zvolen",
  address="Zvolen (SK)",
  isbn="80-8093-009-0"
}