Publication detail

The Method of Measuring Market Orientation

TOMÁŠKOVÁ, E. ŠIMBEROVÁ, I. KAŇOVSKÁ, L. CHALUPSKÝ, V.

Original Title

The Method of Measuring Market Orientation

Type

conference paper

Language

English

Original Abstract

The methods of measuring market orientation attracts growing attention among managers and academia in the last decade. This contribution discuss a "new methods" of maeasurement of market orientation, based on original methodological approach.

Keywords

Market orientation, measuremnt of market orientation

Authors

TOMÁŠKOVÁ, E.; ŠIMBEROVÁ, I.; KAŇOVSKÁ, L.; CHALUPSKÝ, V.

RIV year

2007

Released

15. 12. 2007

Publisher

European International Business Academy

Location

Catania, Itálie

Pages from

27-30

Pages count

64