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KARAS, M. REŽŇÁKOVÁ, M.
Original Title
The role of strategic analysis in the determining the company's value using the income capitalization approach
Type
conference paper
Language
English
Original Abstract
Determining the company value in the conditions of unstable development is a very difficult, almost sophisticated activity. Experience of authors confirms high sensitivity of the resulting company value in relation to critical input parameters, which are known as value drivers. One of these drivers, in case of determining the company value using the income capitalization approach, is the expected sales. In practice some authors, but mainly experts, limit sales forecast to extrapolation of the identified trend of the past development, while neglecting the importance of the strategic analysis. The aim of the strategic analysis is to identify all factors that may influence future company objectives, i.e. also future sales. This article provides a possible approach to the correction of sales forecast based on the information gained from the strategic analysis.
Keywords
strategic analysis, business valuation, sales forecast process
Authors
KARAS, M.; REŽŇÁKOVÁ, M.
RIV year
2011
Released
13. 5. 2011
Location
Toruń, Polsko
ISBN
978-83-62049-08-0
Book
Contemporary Issues in Economy: After the crisis?
Pages from
960
Pages to
972
Pages count
13
BibTex
@inproceedings{BUT36816, author="Michal {Karas} and Mária {Režňáková}", title="The role of strategic analysis in the determining the company's value using the income capitalization approach", booktitle="Contemporary Issues in Economy: After the crisis?", year="2011", pages="960--972", address="Toruń, Polsko", isbn="978-83-62049-08-0" }