Publication detail

Image of a Bank in the Mind of an Individual: structure and contents (results of a pilot study)

LUKÁŠOVÁ, R.

Original Title

Image of a Bank in the Mind of an Individual: structure and contents (results of a pilot study)

Type

conference paper

Language

English

Original Abstract

The contribution presents the results of a pilot study of image content and structure of Czech banks.

Key words in English

corporate image, banks

Authors

LUKÁŠOVÁ, R.

RIV year

2001

Released

1. 1. 2001

Publisher

Universidade Autónoma de Lisboa, Galileu - Revista de Economia e Direito

Location

Lisboa

ISBN

0873-495X

Book

The economic transfers between the PGV and the UE

Pages from

392

Pages to

399

Pages count

8

BibTex

@inproceedings{BUT4413,
  author="Růžena {Lukášová}",
  title="Image of a Bank in the Mind of an Individual: structure and contents (results of a pilot study)",
  booktitle="The economic transfers between the PGV and the UE",
  year="2001",
  pages="8",
  publisher="Universidade Autónoma de Lisboa, Galileu - Revista de Economia e Direito",
  address="Lisboa",
  isbn="0873-495X"
}