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HOFFMANN, P., BARTOŠ, V.
Original Title
Description and Approaches to Performance Indexes Measuring
Type
conference paper
Language
English
Original Abstract
For precise decision-making, managers at all levels of administration have to know how to evaluate the performance of enterprise. For this evaluation they need a system of balanced indicators and indexes describing the performance – all these requirements are included in the Balanced Scorecard. For the measurement of performance, the Balanced Scorecard is using four basic fields – financial, customer, internal business processes and staff training. Objective of this contribution is to look at the measurement of customer satisfaction and perceived value. This key area is an inseparable part in the process of the performance measurement.
Key words in English
Balanced Scorecard, Customer Satisfaction, Loyality
Authors
RIV year
2001
Released
1. 1. 2001
Publisher
Fakulta podnikatelská VUT Brně
Location
Brno
ISBN
80-86510-05-0
Book
Business and Economic Development in Central and Eastern Europe: Implications for Economic Integration into Wide Europe
Edition
conference proceedings
Pages from
149
Pages to
155
Pages count
7
BibTex
@inproceedings{BUT4427, author="Přemysl {Hoffmann} and Vojtěch {Bartoš}", title="Description and Approaches to Performance Indexes Measuring", booktitle="Business and Economic Development in Central and Eastern Europe: Implications for Economic Integration into Wide Europe", year="2001", series="conference proceedings", pages="7", publisher="Fakulta podnikatelská VUT Brně", address="Brno", isbn="80-86510-05-0" }