Publication detail

Marketing approach in internationalisation process of SMEs in Czech republic

ŠIMBEROVÁ, I.

Original Title

Marketing approach in internationalisation process of SMEs in Czech republic

Type

journal article - other

Language

English

Original Abstract

The paper briefly describes the internationalisation process of SMEs in the CR and demonstrates application of marketing activities in involvement of these enterprises in the international business.

Keywords

internationalisation, SME, marketing, foreign trade

Authors

ŠIMBEROVÁ, I.

RIV year

2005

Released

5. 5. 2005

Publisher

Vilnius University

Location

Vilnius

Pages from

97

Pages to

105

Pages count

9

BibTex

@article{BUT44676,
  author="Iveta {Šimberová}",
  title="Marketing approach in internationalisation process of SMEs in Czech republic",
  year="2005",
  volume="2005",
  number="1",
  pages="97--105"
}