Přístupnostní navigace
E-application
Search Search Close
Publication detail
ŠIMBEROVÁ, I.
Original Title
Marketing approach in internationalisation process of SMEs in Czech republic
Type
journal article - other
Language
English
Original Abstract
The paper briefly describes the internationalisation process of SMEs in the CR and demonstrates application of marketing activities in involvement of these enterprises in the international business.
Keywords
internationalisation, SME, marketing, foreign trade
Authors
RIV year
2005
Released
5. 5. 2005
Publisher
Vilnius University
Location
Vilnius
Pages from
97
Pages to
105
Pages count
9
BibTex
@article{BUT44676, author="Iveta {Šimberová}", title="Marketing approach in internationalisation process of SMEs in Czech republic", year="2005", volume="2005", number="1", pages="97--105" }