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ŠIMBEROVÁ, I. NĚMEČEK, P. KOCMANOVÁ, A. LACE, N.
Original Title
Creative Society-Space for Development of Company Innovative Potential
Type
journal article - other
Language
English
Original Abstract
The paper discusses the contemporary concept of the so-called creative society and its capacity to become one of future platforms for the development of the companies' innovative potential. The key capability for economies and regions to remain competitive is to attract, cultivate and motivate groups of creative people. The authors emphasize that there are many such interested groups and individuals, the so-called stakeholders, in the undertaking's environment with which the undertaking interacts. Research into these key creative groups and their interactions creates a space for the innovation of offers of the undertakings. A competitive advantage gained by establishing and developing relationships with these individuals or groups of stakeholders offers itself particularly in sections of accompanying services that constitute at present an important part of the undertakings' offer.
Keywords
creative society, industrial market, creative class, stakeholders, innovation, product offer development, Czech Republic, research
Authors
ŠIMBEROVÁ, I.; NĚMEČEK, P.; KOCMANOVÁ, A.; LACE, N.
RIV year
2009
Released
5. 9. 2009
Publisher
KSI Transactions on Knowledge Society
Location
Bulgaria, Sofia
ISBN
1313-4787
Periodical
Knowledge Society
Year of study
3
Number
september 2009
State
Republic of Bulgaria
Pages from
55
Pages to
59
Pages count
4
BibTex
@article{BUT48461, author="Iveta {Šimberová} and Petr {Němeček} and Alena {Kocmanová} and Natalja {Lace}", title="Creative Society-Space for Development of Company Innovative Potential", journal="Knowledge Society", year="2009", volume="3", number="september 2009", pages="55--59", issn="1313-4787" }