Publication detail

Success of High-Tech Firms: Base of the Marketing Knowledge

ŠIMBEROVÁ, I.

Original Title

Success of High-Tech Firms: Base of the Marketing Knowledge

Type

journal article - other

Language

English

Original Abstract

The aim of the paper is focused to characterize traits of marketing approach in High-Tech firms that should be knowledge resource for traditional firms. In introduction is paid attention to importance of the High-Tech firms' development. Core of the paper is oriented looking for differences between the High-Tech and traditional products. In conclusion is mainly paid attention to marketing strategy in High- Tech firms from the point of comparison of basic marketing activities view. Paper is written in the framework of research project "Research on implementation of market orientation in high-tech firms" supported by Grant Agency Czech Republic (GA 402/07/1493).

Keywords

Marketing Knowledge, High-Tech Firms, Market Orientation, Features of High-tech product

Authors

ŠIMBEROVÁ, I.

RIV year

2008

Released

3. 9. 2008

Publisher

Knowledge Society Institute

Location

Sozopol, Bulgaria

ISBN

1313-4787

Periodical

Knowledge Society

Year of study

3

Number

1

State

Republic of Bulgaria

Pages from

53

Pages to

61

Pages count

8

BibTex

@article{BUT48632,
  author="Iveta {Šimberová}",
  title="Success of High-Tech Firms: Base of the Marketing Knowledge",
  journal="Knowledge Society",
  year="2008",
  volume="3",
  number="1",
  pages="53--61",
  issn="1313-4787"
}