Publication detail

Conditions for making strategic alliances: The case of two enterprises from the South Moravian Region

ESTÉLYIOVÁ, K. KORÁB, V.

Original Title

Conditions for making strategic alliances: The case of two enterprises from the South Moravian Region

Type

journal article - other

Language

English

Original Abstract

This paper focuses on the study of the role and importance of strategic alliances for small and medium enterprises. The purpose of the paper is to point out the conditions for making these co-operative relationships. This study is based on expert literature, mainly in foreign languages, which offers a relatively detailed breakdown of this topic. The research itself contributes to enhancement of knowledge by summarising the key aspects of strategic co-operation and presentation of the approach of two Czech enterprises by means of a case study. The first case study presents a small business with a development and growth strategy based mainly on strategic co-operation. However, despite positive examples many enterprises do not make any alliances, and their business relations can be described as traditional. The second case study presents an example of such an enterprise and its approach to co-operation. Thanks to the two different viewpoints it is possible to arrive at a better idea about co-operation and to discover the factors that limit the creation of strategic co-operation. The final part of the work summarises the motifs - both active and passive approach - in making alliances and emphasizing some specifics of alliances. The outputs from the paper may lead to a broader discussion about strategic co-operation and serve as a starting point for further research.

Keywords

Strategic cooperation, strategic alliance, small and medium enterprises, research and development, competitiveness

Key words in English

Strategic cooperation, strategic alliance, small and medium enterprises, research and development, competitiveness

Authors

ESTÉLYIOVÁ, K.; KORÁB, V.

RIV year

2011

Released

15. 6. 2011

Publisher

Mendelova univerzita v Brně

Location

Mendelova univerzita v Brně

ISBN

1211-8516

Periodical

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

Year of study

LIX

Number

4

State

Czech Republic

Pages from

71

Pages to

78

Pages count

8

BibTex

@article{BUT50182,
  author="Kristína {Sághy Estélyi} and Vojtěch {Koráb}",
  title="Conditions for making strategic alliances: The case of two enterprises from the South Moravian Region",
  journal="Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis",
  year="2011",
  volume="LIX",
  number="4",
  pages="71--78",
  issn="1211-8516"
}