Přístupnostní navigace
E-application
Search Search Close
Publication detail
ZVONEK, M.
Original Title
Budování image u malé firmy
English Title
Building up an image of small companies
Type
book chapter
Language
Czech
Original Abstract
Úvaha o budování image u začínajících malých firem. Design - teorie - praxe.
English abstract
Contemplation of building up an image of starting new companies. Design - theory - practice.
Key words in English
The development of a new product, image, design
Authors
RIV year
2006
Released
1. 10. 2006
Publisher
Professional Publishing, Praha
Location
FNK UTB Zlín
ISBN
80-7318-394-3
Book
Marketingové komunikace a image
Edition
FMK UTB 2006
Edition number
5
Pages from
116
Pages to
119
Pages count
4
BibTex
@inbook{BUT55127, author="Miroslav {Zvonek}", title="Budování image u malé firmy", booktitle="Marketingové komunikace a image", year="2006", publisher="Professional Publishing, Praha", address="FNK UTB Zlín", series="FMK UTB 2006", edition="5", pages="116--119", isbn="80-7318-394-3" }