Publication detail

Budování image u malé firmy

ZVONEK, M.

Original Title

Budování image u malé firmy

English Title

Building up an image of small companies

Type

book chapter

Language

Czech

Original Abstract

Úvaha o budování image u začínajících malých firem. Design - teorie - praxe.

English abstract

Contemplation of building up an image of starting new companies. Design - theory - practice.

Key words in English

The development of a new product, image, design

Authors

ZVONEK, M.

RIV year

2006

Released

1. 10. 2006

Publisher

Professional Publishing, Praha

Location

FNK UTB Zlín

ISBN

80-7318-394-3

Book

Marketingové komunikace a image

Edition

FMK UTB 2006

Edition number

5

Pages from

116

Pages to

119

Pages count

4

BibTex

@inbook{BUT55127,
  author="Miroslav {Zvonek}",
  title="Budování image u malé firmy",
  booktitle="Marketingové komunikace a image",
  year="2006",
  publisher="Professional Publishing, Praha",
  address="FNK UTB Zlín",
  series="FMK UTB 2006",
  edition="5",
  pages="116--119",
  isbn="80-7318-394-3"
}