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Publication detail
ZICH, R.
Original Title
Classification of Competitive Advantages and Exploring of the Competitiveness of Companies
Type
conference paper
Language
English
Original Abstract
Starting points for discussion about competition and competitiveness are really spread. I do not think that only some of them are the only right. There is more possibilities where to start. We can probably start with the statement that any scenario of the future development ill be connected with growing competition. Than we should think what to do with this new competition. One possible way is to accept existence of different types of competitive advantages and factor which are used in competition and which can bring success but do not develop competitiveness. But than we have to try to find way how to analyse or define competitiveness of the company or better success-ability of the company. This paper describe basic concept of the analytic approach which understands competitiveness as just one part of success-ability and which explains difference between functional and structural competitive advantages.
Key words in English
competitiveness, competitive advantage
Authors
RIV year
2002
Released
1. 1. 2002
Publisher
VUT v Brně, Fakulta podnikatelská
Location
brno
ISBN
80-86510-39-5
Book
The Tenth Annual International Conference - Business and Economic Development in Central and Eastern Europe: Implications for Economic Integration into Wider Europe.
Pages from
516
Pages to
521
Pages count
6
BibTex
@inproceedings{BUT7113, author="Robert {Zich}", title="Classification of Competitive Advantages and Exploring of the Competitiveness of Companies", booktitle="The Tenth Annual International Conference - Business and Economic Development in Central and Eastern Europe: Implications for Economic Integration into Wider Europe.", year="2002", pages="6", publisher="VUT v Brně, Fakulta podnikatelská", address="brno", isbn="80-86510-39-5" }