Publication detail

Creating the national image-tool to better promote the country?

VESELÁ, J.

Original Title

Creating the national image-tool to better promote the country?

Type

conference paper

Language

English

Original Abstract

This paper deals with how to create a national image. In the first part the theoretical background is outlined, the aspects which are important in creating image. Then the paper summarizes the problems of creating image of the Czech Republic. It includes the characteristics of organizations which are responsible for the spreading image of the Czech Republic abroad, the problems with creating the logograph for the Czech Republic and a perception of the Czech Republic by inhabitants of Germany.

Keywords

National image, brand, Czech Republic, logo, Anholt's Nation Brands Index.

Authors

VESELÁ, J.

RIV year

2011

Released

27. 5. 2011

Publisher

VUT Brno

Location

Brno

ISBN

978-80-214-4257-3

Book

International Scientific Ph.D. and Post Docs Conference

Pages from

119

Pages to

125

Pages count

7

BibTex

@inproceedings{BUT72320,
  author="Jitka {Veselá}",
  title="Creating the national image-tool to better promote the country?",
  booktitle="International Scientific Ph.D. and Post Docs Conference",
  year="2011",
  pages="119--125",
  publisher="VUT Brno",
  address="Brno",
  isbn="978-80-214-4257-3"
}