Publication detail

Comparing the Potential use of Oriental War Philosophy and Western Combat Strategies in the Competition of Companies

BARTES, F.

Original Title

Comparing the Potential use of Oriental War Philosophy and Western Combat Strategies in the Competition of Companies

Type

journal article - other

Language

English

Original Abstract

The Author examines the possibility and expediency of eastern war philosophy usage (Sun Tzu) and western war strategy (Carl von Clausewitz) in conditions of the competitive battle of firms on the market. The author compares both of these considerably different approaches of struggle with the enemy. Author arrive at conclusion that western combat strategies based on Carl von Clauzsewitz work and his followers are in its core focused on improving itself in the combat army activities context, on the concrete war area. The aim of this improvement is the improvement of own war approaches to enemy destruction. In many cases are these approaches so far, even loose own goal and the reason of the prosecution of war. The usage of this approach in the competitive struggle author refuses and considers it as entirely unacceptable. The author sees a decent space for the war philosophy of Sun Tzu usage in business. The eastern war philosophy based on Sun Tzu work is possible to use minimally from two following reasons: a) The war philosophy of Sun Tzu is a priori in common focused on gaining the goal, no at the vombat b) This philosophy is complexly changing the way of thinking o firms strategist to gaining goal approach The author finds in two basic principles the fundamentals of potential usage of eastern war philosophies in exacting business environment. At the close the author bring forward potential problems of the Sun Tzu war philosophies, which are connected with western way of thinking of managers. Those managers have the tendency to privilege direct struggle as the basic way of competitive conflict solutions.

Keywords

war philosophy, eastern philosophy, combat strategy, western strategy, competitive fight

Authors

BARTES, F.

RIV year

2011

Released

7. 3. 2011

Publisher

Universitas mendeliana Brunensis

Location

Brno, Česká republika

ISBN

1211-8516

Periodical

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

Year of study

2011

Number

2

State

Czech Republic

Pages from

21

Pages to

24

Pages count

4

BibTex

@article{BUT72437,
  author="František {Bartes}",
  title="Comparing the Potential use of Oriental War Philosophy and Western Combat Strategies in the Competition of Companies",
  journal="Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis",
  year="2011",
  volume="2011",
  number="2",
  pages="21--24",
  issn="1211-8516"
}