Publication detail

Liquidity of the company depending on the corporate- and market life cycle

KONEČNÝ, Z.

Original Title

Liquidity of the company depending on the corporate- and market life cycle

Type

conference paper

Language

English

Original Abstract

The main aim of this article is to show, whether the market position of the company, which flows from the combination of the phases of corporate- and market life cycle, has an influence on the liquidity of the company. To solve this problem there is used the method of analyzing the secondary data, that are got from the financial reports of selected companies and from the analytical materials by the Czech Ministry of Industry and Trade. The phases of corporate- and market life cycle are identified according to the model by Marc Reiners (2004). There was found out, that the highest liquidity is kept in companies in the phase of decline during market decline. On the contrary, the companies in the phase of stabilisation during market decline keep the lowest liquidity.

Keywords

business driver, business follower, business pioneer, corporate life cycle, liquidity, market life cycle, market position

Authors

KONEČNÝ, Z.

RIV year

2011

Released

2. 12. 2011

Publisher

PEF MZLU

Location

Brno

ISBN

978-80-7157-743-0

Book

PEFnet 2011

Pages from

350

Pages to

358

Pages count

9

BibTex

@inproceedings{BUT75274,
  author="Zdeněk {Konečný}",
  title="Liquidity of the company depending on the corporate- and market life cycle",
  booktitle="PEFnet 2011",
  year="2011",
  pages="350--358",
  publisher="PEF MZLU",
  address="Brno",
  isbn="978-80-7157-743-0"
}