New Era needs Competitive Engineering

conference paper

English

Present epoch can be presented by the Drucker words: Nothing stays the same, everything is changing. The only thing staying the same is the change! The future is developing the other way as expected, from the economic point of view. The change of management paradigm is huge and increasingly is not in agreement with our current experiences and expectations. This is why the high quality materials for making the strategic decisions are needed in the crisis time. The processes of elimination of everything which will not be sufficient in new era, that means old and outdated, are used to run in time of crisis. It is well known from business praxis that in each crisis have been some companies gone but some of them became even stronger. Those have been the companies, which based on right intelligence, prepared new business plans in time, mainly based on valuable or disruptive innovations and using the right competitive strategy they realized their intentions successfully. This means that Competitive Intelligence must be able to first of all gain the important information for strategic decision making and second through analyzing them and its evaluation bring added value for the TOP management to achieve the original competitive advantage. Concerning the CI as a system application discipline, which none of foreign or inland authors mention, we would like to describe the CI using the term Competitive Engineering. The reason for this is the fact that the most important activity in terms of Competitive Intelligence is the added value information creation, the gaining the information. This activity needs high level of employees intellect, engineering level of work.

Competitive Intelligence, Competitive Engineering, Competitive Advantage,

BARTES, F.

2011

19. 9. 2011

Technical University of Liberec.

Liberec

978-80-7372-755-0

Economic Forum Liberec 2011

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