Publication detail

The Development and Implementation of Marketing Information System within Innovation: The Increasing of Innovative Performance

ŽIŽLAVSKÝ, O.

Original Title

The Development and Implementation of Marketing Information System within Innovation: The Increasing of Innovative Performance

Type

book chapter

Language

English

Original Abstract

What are the differences between an entrepreneur and a manager? According to Schumpeter, the main difference lies in the entrepreneur's ideas, creativity, and vision of the world. These differences enable him to create new combinations, to change existing business models, and to innovate. Those innovations can take several forms: products, processes, and organizations to name a few. In this book, an array of international researchers take a look at the visions and actions of innovative entrepreneurs to be at the source of new ideas and to foster new relationships between different actors to change the existing business models.

Keywords

Entrepreneurship, innovation, business model

Authors

ŽIŽLAVSKÝ, O.

RIV year

2012

Released

29. 2. 2012

Publisher

INTECH

Location

Croatia

ISBN

978-953-51-0069-0

Book

Entrepreneurship - Creativity and Innovative Business Models

Edition

Business, Management and Economics

Edition number

1

Pages from

59

Pages to

80

Pages count

22

URL

http://www.intechopen.com/books/entrepreneurship-creativity-and-innovative-business-models

BibTex

@inbook{BUT91629,
  author="Ondřej {Žižlavský}",
  title="The Development and Implementation of Marketing Information System within Innovation: The Increasing of Innovative Performance",
  booktitle="Entrepreneurship - Creativity and Innovative Business Models",
  year="2012",
  publisher="INTECH",
  address="Croatia",
  series="Business, Management and Economics",
  edition="1",
  pages="59--80",
  doi="10.5772/35298",
  isbn="978-953-51-0069-0",
  url="http://www.intechopen.com/books/entrepreneurship-creativity-and-innovative-business-models"
}