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BOČKOVÁ, N. BROŽ, Z. DOHNAL, M.
Original Title
FUZZY MODEL OF RELATIONSHIP AMONG ECONOMIC PERFORMANCE, COMPETITIVENESS AND BUSINESS ETHICS OF SMALL AND MEDIUM-SIZED ENTERPRISES
English Title
Type
journal article - other
Language
Czech
Original Abstract
The objective of this article is to study the relations among financial indicators, competitiveness and business ethics of comparable small and medium-sized enterprises. A sample of 59 SMEs from the South Moravia region was chosen. All selected companies either produce or service electronics. This research is based on the application of scientific analysis, synthesis, induction, fuzzy logic and modeling. Information for this research was obtained from secondary information sources – Amadeus database, accounting statements and information from the register of companies. Each company is described by a set of 10 variables. Fuzzy sets and reasoning are ideal tools to cope with vague, ill-structured and uncertain scenarios which can be found frequently in business and economics. This is the main reason why fuzzy logic was used in this research. The paper is self-explanatory and no a prior knowledge of fuzzy reasoning is required.
English abstract
Keywords
SMEs, performance, business ethics, discrimination, fuzzy logic, competitiveness
Key words in English
Authors
BOČKOVÁ, N.; BROŽ, Z.; DOHNAL, M.
RIV year
2012
Released
28. 6. 2012
Publisher
ACTA a FOLIA UNIVERSITATIS
Location
Brno
ISBN
1211-8516
Periodical
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
Year of study
Number
4
State
Czech Republic
Pages from
71
Pages to
78
Pages count
8
BibTex
@article{BUT92461, author="Nina {Bočková} and Zdeněk {Brož} and Mirko {Dohnal}", title="FUZZY MODEL OF RELATIONSHIP AMONG ECONOMIC PERFORMANCE, COMPETITIVENESS AND BUSINESS ETHICS OF SMALL AND MEDIUM-SIZED ENTERPRISES", journal="Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis", year="2012", volume="2012", number="4", pages="71--78", issn="1211-8516" }