Publication detail

Hofstede Cultural Dimensions in a Czech Retail Chain

NAVRÁTILOVÁ, L. RAŠTICOVÁ, M. NĚMEČEK, L.

Original Title

Hofstede Cultural Dimensions in a Czech Retail Chain

Type

journal article - other

Language

English

Original Abstract

Research objective The research aims to analyse the dimensions of organisational culture using a unique sample of all seven outlets of a selected retail chain situated in a single town of the Czech Republic and to compare the results of the analysis with the values of the Czech national cultural dimensions discussing the practical implications of the relationships determined. Methods used The study is based on a Value Survey Module 1994 by Geert Hofstede (VSM 94). An enquiry was conducted in the quantitative part of the research using a questionnaire with twenty questions about five cultural dimensions: Power Distance Index (PDI), Individualism (IDV), Masculinity (MAS), Uncertainty Avoidance Index (UAI), and Long-Term Orientation (LTO). Another method used was semi-structured interviews with respondents to get more and detailed information on themes included in the questionnaire. Research outcomes The research has proved the correctness of the values of the Czech national cultural dimensions as determined by previous research over the last ten years particularly the high uncertainty avoidance index, long-term orientation, and prevailing individualism. Limits/weaknesses Since a standardized version of the VSM 94 questionnaire was used, the population investigated was a major weakness. Even if the sample used is sufficiently representative of the selected company's retail chain, the research results cannot be generalized to the entire Czech population. Thus the comparison of the outcomes with the results arrived at by other authors can only be used for rough guidance. Research application The research outcomes were taken into account in the management and strategic decision-making of the company. The research has also confirmed that the VSM 94 method is still an effective tool when used to investigate organisational culture at any level. The detailed analysis of organisational culture may act as a springboard for further development of a competitive knowledge-management-based organisation.

Keywords

cultural dimension; organizational culture; masculinity; individualism; power in the workplace

Authors

NAVRÁTILOVÁ, L.; RAŠTICOVÁ, M.; NĚMEČEK, L.

RIV year

2012

Released

1. 7. 2012

Publisher

STS Science Centre

Location

London

ISBN

2043-085X

Periodical

Journal on Legal and Economic Issues of Central Europe

Year of study

3

Number

1

State

United Kingdom of Great Britain and Northern Ireland

Pages from

91

Pages to

99

Pages count

10

BibTex

@article{BUT97868,
  author="Ludmila {Navrátilová} and Martina {Rašticová} and Libor {Němeček}",
  title="Hofstede Cultural Dimensions in a Czech Retail Chain",
  journal="Journal on Legal and Economic Issues of Central Europe",
  year="2012",
  volume="3",
  number="1",
  pages="91--99",
  issn="2043-085X"
}