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ZICH, R. VESELÁ, J.
Original Title
Competitive space demands accelerator and its impacts on importance and sustainability of competitive advantages
Type
journal article - other
Language
English
Original Abstract
A determined effort of companies to improve their potential of success-ability through a development of their own competitiveness is very significantly reflected in the nature of their competitive environment. A question can be asked: what changes are introduced and what their mechanism is. The main objective of this article has been to define a theoretical background to a principle of a competitive space demands accelerator and its impacts on deterioration and sustainability of competitive advantages. The methodology used is based upon a success-ability concept. The success-ability concept describes behavior of companies in the way which – from the point of an approach to competitiveness development – is able to identify specific features, frequently neglected by conventional approaches. Presented paper defines a mechanism of growing level of demands of competitive environment especially in the context of three key factors – company, its competitors and customers and their needs. The paper explains a paradox - an endeavor to gain higher level of advantage results in a rapid deterioration of new, achieved level of such advantage, in the sense of a lead over competitors, practically very soon after securing of such advantage.
Keywords
competitiveness, competitive advantage, success-ability concept, competitive space demands accelerator, competitive space, customer need
Authors
ZICH, R.; VESELÁ, J.
RIV year
2013
Released
30. 3. 2013
ISBN
1211-8516
Periodical
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
Year of study
LXI
Number
2
State
Czech Republic
Pages from
529
Pages to
538
Pages count
10
BibTex
@article{BUT98957, author="Robert {Zich} and Jitka {Veselá}", title="Competitive space demands accelerator and its impacts on importance and sustainability of competitive advantages", journal="Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis", year="2013", volume="LXI", number="2", pages="529--538", issn="1211-8516" }