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VESELÁ, J. ZICH, R.
Original Title
The country-of-origin effect and its influence on consumer's purchasing decision
Type
journal article in Scopus
Language
English
Original Abstract
The aim of this article is to provide the results of research focused on the topic connected with the country of origin effect and its influence on the consumer behaviour of the young consumers called the Generation Y. This research is conducted on the base of the qualitative research methods combining the focus group and group discussion (called focus group discussion). The Generation Y consumers are at these days important part of the consumers - they are forming their opinion and consumer behaviour so the companies can positively influence them. This study contains the results which reflect the opinion of consumers in condition of the Czech Republic in connection with the country of origin effect, consumer ethnocentrism and consumer patriotism and its influence in the wine industry.
Keywords
country-of-origin eff ect, consumer ethnocentrism, consumer patriotism, wine industry, consumer behaviour, Generation Y
Authors
VESELÁ, J.; ZICH, R.
RIV year
2015
Released
30. 4. 2015
Publisher
Mendel University in Brno
Location
Brno
ISBN
1211-8516
Periodical
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
Year of study
63
Number
2
State
Czech Republic
Pages from
667
Pages to
673
Pages count
7
URL
http://acta.mendelu.cz/artkey/acu-201502-0035_the-country-of-origin-effect-and-its-influence-on-consumer-s-purchasing-decision.php
Full text in the Digital Library
http://hdl.handle.net/11012/201371
BibTex
@article{BUT114229, author="Jitka {Veselá} and Robert {Zich}", title="The country-of-origin effect and its influence on consumer's purchasing decision", journal="Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis", year="2015", volume="63", number="2", pages="667--673", doi="10.11118/actaun201563020667", issn="1211-8516", url="http://acta.mendelu.cz/artkey/acu-201502-0035_the-country-of-origin-effect-and-its-influence-on-consumer-s-purchasing-decision.php" }